How it started…

Not Your Bakery began when a group of friends, passionate about wellness and frustrated by the lack of transparency and quality in the hemp industry, came together with a shared vision. Drawing from their diverse backgrounds and a commitment to clean, effective ingredients, they founded a company focused on crafting better quality hemp products. Their mission is simple: to raise the bar for what people can expect from hemp—no shortcuts, no fillers, just honest products made with care.

Meet the Team

  • Michael Ives

    FOUNDER/CEO

  • Hassan Soueid

    Founder/Sales Guru

  • Casey Smith

    CFO